Posts Tagged ‘making commerce happen’

Putting More Business Into B2B

Business | Posted by Big Melv
Nov 08 2013

Companies that have built successful e-commerce sites have usually adopted the mantra: “The customer is always right.” That’s because, if business-to-consumer enterprises have learned one lesson in the past year, it’s that Web sites must offer superior customer service to capture and keep their buyers’ attention.

b2bToday, the same philosophy is true in the business-to-business arena, where executives and analysts say truly innovative e-businesses are learning that each partner’s business goals are unique. As a result-now more than ever-customer service options must be personalized to meet those goals. Because what’s at stake, experts say, is not just a company’s ability to retain its hard-won customers but also to attract new business partners in the increasingly competitive B2B marketplace. Read the rest of this entry »