Posts Tagged ‘it directions’

Breaking Into Specialized Markets Requires Special Skills

Business | Posted by Big Melv
Oct 30 2014

You’ve wrecked your knee trying to be Ken Griffey Jr. in the company’s annual softball tourney. Do you visit your general practitioner? Or hobble over to an orthopedist — maybe even the doc who treats Griffey himself? If you answered GP, you probably belong to an HMO. Given a choice, most everyone wants a specialist — computer customers, too.

So now the industry is hanging out its own shingle — and it doesn’t say GP on it. Companies once content to push one-size-fits-all products to broad business markets are turning to a new prescription: Customized solutions aimed at vertical markets. Apple is hawking its Newton to doctors, real estate agents — even farmers. Read the rest of this entry »