More ammunition is in the pipeline for companies that want to maximize their relationships with online customers, with a new suite of tools from Quadstone Inc. and a rash of acquisitions among developers that are pitching intelligent e-business.
Quadstone’s Customer Conversion, rolled out last week, is designed to harvest Web clickstream data and integrate it with other sources to improve customer interactions and Web site effectiveness.
Customer Conversion provides software for transforming and moving data from Web servers and other sources into a database, where it may be viewed, analyzed and distributed by other Customer Conversion tools. The application includes four components-cc:Transform, cc:Insight, cc:Mining and cc:Action.
The software, which supports Windows NT, Solaris and HP-UX, is available now. Pricing starts at $50,000.
Quadstone’s entry comes during a feeding frenzy of acquisitions. Since mid-November, industry watchers have observed six buyouts-some valued at more than $500 million-by developers looking to bolster e-business applications with data analysis software and third-party demographic data.
These newly wedded vendors claim their integrated offerings will help dot-coms close the loop on customer relationships by providing personalized marketing, which will fine-tune sales efforts by customer segmentation and profitability analysis derived from Web clickstream data.
“It’s a whole effort to add intelligence to an e-commerce system to be able to optimize your sales and marketing efforts,” said Joseph Marino, an analyst at Current Analysis Inc., in Sterling, Va.
The latest acquisition came on Jan. 17, when Net Perceptions Inc.,